Arin excels at providing direction for clients struggling to drive new leads to their business. He loves working with teams to create impactful paid media plans that win. He predominantly works on clients in the real estate, auto, and Software as a Service industries.
Random Facts:
Unless you live under a rock, you’ve probably heard the terms “recession” and “uncertainty” communicated more frequently in the news and at work recently. In all seriousness, this is a difficult time for many Americans, and we can empathize with individuals and businesses feeling overwhelmed by the ambiguity. This blog will predominantly focus on how…
If you’ve been living under a rock in the world of PPC marketing, you might not have heard that expanded text ads (ETAs) are retiring on June 30, 2022, meaning advertisers will no longer be able to create or edit them in Google Ads. Responsive search ads (RSAs) will be the default ad type that…
In paid media advertising, we break out our budget into two categories: core and edge. Core is what we know works. Core tactics should be fully funded. Edge are net new tests we’re running that can fail. If we find winning edge tactics, we pull those into our core. I’m writing this blog because one…
Rising inflation, supply chain issues, covid variant fire drills, rising interest rates, and the great resignation “employee-driven job market” are a handful of some of the major trends that are affecting our economy in 2022. The goal of this blog is to help you navigate those business trends by investing in marketing strategies that will…
As part of Augurian’s Mental Health Awareness Month programming – Augur Arin shares his thoughts on mental health, his experience with depression and anxiety and the new practices he’s incorporated into his day-to-day that have helped him improve his own mental health.
How to Avoid Burnout Covid-19 social distancing measures making you feel burnt out? You are not alone. As someone that struggles with anxiety, these last few weeks have been tough. One day the introvert in me is thriving. I cook a three-course meal, go for a run, and work on my personal website. The next…
To dominate the Google Ads landscape in 2020, advertisers must be strategic with how they bid. In this video, Senior Analyst Arin Arpinar outlines four bidding strategies that will level up your Google Ads in 2020. Find out exactly when you should use automated bidding strategies and how to structure your campaigns for optimal results….
After facing a series of lawsuits, Facebook updated its platform on August 26, 2019 for housing, employment, and credit ads – called the HEC restrictions update. This post details what you need to know about the new Facebook HEC Restrictions. The HEC restrictions caused a lot of headaches among our real estate brokerage clients due…
If your company’s lead generation strategy is solely focused on creating a high volume of leads, it is most likely experiencing poor lead quality and a low percentage of leads are turning into opportunities or sales. To address this problem, a company’s digital marketing team is often tasked with pouring more effort into driving more…
The United States women’s national soccer team won their 4th World Cup title with a 2-0 win against the Netherlands on July 7th, 2019. The team overcame a lot of opposition both on and off the field, broke many records, and brought a serious amount of pride home for Americans, especially women’s and LGBTQ rights…
An e-commerce client in the quilting space recently acquired an ample supply of a quilting product, hoping to increase demand. In tandem, our team found that the product’s existing ads had the lowest engagement compared to its peer-set average on Facebook. Arin recommended “showing” in the ad imagery vs. “telling” by demonstrating the product in…