Importance of AdWords Quality Score

One of our mantras here at Monkey Island is “quality always supersedes quantity” so we thought it important to continue to educate our friends, fans, followers and partners about the importance of AdWords quality score. Here are two PDFs that we have put together that explain how quality score influences you AdWords Ad Rank and…

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Impact of Quality Score on CPA

Ever wonder… “what’s the real impact of quality score on CPA”? Basically, how much more or less you end up paying because of your keyword quality score. Well, we just happened to be attending an event with other SEO/SEM thought leaders and our friends from Wordstream were presenting some aggregated data they have from users…

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VIDEO: How the AdWords Auction Works

This video came through our feed earlier this month and while it is somewhat elementary it is a great explanation of how the AdWords auction works. As a matter of fact one of the first things we go over with our clients is how the AdWords auction works. We even put together downloadable resources that…

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Enhanced Ecommerce for Google Analytics Now in Beta

Online retail grew over 30% in 2013. In response to this Google has recently launched the beta version of what they are calling “Enhanced Ecommerce” for Google Analytics. Basically Enhanced Ecommerce helps online retailers get a more complete picture of their customers. With Enhanced Ecommerce you are able to view shopper behavior and conversion metrics…

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Evolutionary Website Redesign

We tell all of our clients and anyone else who will listen that “a website should always be in BETA”, it is never a finished product. Businesses that are serious about improving the ROI of their websites are always tweaking and testing ways to get a higher percentage of their visitors to convert. Recently I…

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Behavior Flow’s New Content Grouping Feature

Last week I wrote a blog on the value of paying attention to your Behavior Flow Report in Google Analytics. Well, it just so happens that Google is giving Behavior Flow a little love themselves. Google just introduced Content Grouping in the Behavior Flow. So what is this new feature & why is it important?…

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Join us for Google Partners Connect

We’re hosting an exclusive Google event on May 21st an you’re invited! DATE: May 21 TIME: 1:00PM-2:00PM CST LOCATION: CoCo Downtown, 400 S. 4th Street, Minneapolis, MN 55415 It’s a great opportunity to learn from Google experts about how to grow your business. We’ll provide refreshments. Google sent us some SWAG (notebooks & pens) to…

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