Recently Matt Cutts, Google’s Head of Webspam, published a video where he answered the question: “What are the top 3-5 areas where webmasters make the most mistakes?” In answering the question, Cutts didn’t go off on some rant about super advanced mistakes. Instead he identified the biggest mistakes by volume. Here they are: 1) Not…

It still amazes me how little some businesses know about where their incoming leads are generated. Just recently I was in a meeting with a client and they were amazed at how new technology allows businesses to tie incoming leads back to specific marketing actions. Now big biz has been doing this for a long…

Everybody is talking mobile marketing these days – as well they should – it’s only going to keep growing and growing and growing! Here is a graphic from Business Insider showing smartphone penetration. So what does that mean for your business? Well you might as well get on the bandwagon right now because pushing off…

I just got done reading a great post about a study conducted by Google and Nielsen. Some of the findings are pretty important. The one that stuck out most for me was that 3 of 4 mobile searches trigger actions! So ask yourself… How am I leveraging mobile searches to drive valuable outcomes for my business? …

Everyone has unique life experiences. These experiences color the way they see the world.  We call the lenses by which your target audience views your website – their perceptual filters. Imagine it like this: By experimenting with imagery on your website you can gain tremendous insights into your target audiences mindset when visiting and the…

It’s time to start talking the language business owners understand – leads and sales. It seems like every day I read blogs, articles, case studies and whitepapers by pundits and experts talking about the ROI of online marketing.  Lots are theorizing on some obscure metric, which they claim is a good indicator of ROI.  Well,…