So you’ve got a display ad campaign running in AdWords. Give yourself a pat on the back. You’ve decided to really target your campaign by using placements – so your ads are only showing on sites that you believe are highly relevant to your business. Two pats on the back. But what if you were…

It has been over a year since we first blogged about the Google Customer Journey Tool. Well, recently they came out with an update to the tool. They’ve been busy analyzing millions of consumer interactions via Google Analytics. So the new tool leverages even more data and provides additional customer touchpoints. So now you can…

We are always getting questions like: “How important is page rank?” “How much more likely is someone to click on your search result based on your position?” “If i’m on page two of Google search results will people still click on my search result?” Basically people want to know how organic rank influences click through…

Greetings & Happy Holidays from the Monkey Island Team! As we reflect back on 2014, it goes without saying that it was a wonderful and rewarding year for us, as well as for our clients and agency partners. We are proud of the results that we have been able to achieve on the accounts we…

The more information you can give someone who is searching online about your business the better online purchasing decisions they can make. Most importantly you have to make sure your points of differentiation are clearly stated – for example if you offer free shipping, free returns or a price match guarantee, then make sure you…

The “experts” have been predicting that mobile advertising is the future; well i’m here to tell you that it is happening right now. So we thought we should post a quick tip or two on how to write a great mobile search ad. Tip #1: Be Direct Yes, this means that you need to keep…

The Easiest Way to Build Animated Display Ads Every day, as you navigate around the internet you are presented with display advertising. Most of us don’t pay too much attention to these ads, mostly because their content isn’t very engaging and they take second stage to the main content we are focusing our attention on….

This is an awesome infographic that clearly outlines the Top 10 Mistakes Made with Google AdWords! I’m sitting here trying to decide which of these top 10 mistakes made with Google AdWords is the worst mistake…but it is too hard. So, just make sure that if you are going to use AdWords to advertise your…

Keyword match types have been around for a long time. They help you control which searches trigger your ads on AdWords. If you aren’t familiar with them – here is a good video that explains the basics: But this blog isn’t about those match types that have been around for awhile – it’s about a…

This is the second year in a row that Monkey Island is proud to be a sponsor of Twin Cities Drupal Camp! We love to support the Twin Cities Drupal community and being a sponsor is a small way we can show this. Twin Cities Drupal Camp is always a great event with a great…