Augurian Welcomes Two New Hires in July

Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with a BS in Marketing and a minor in Sustainability. Her past experience includes content creation,…

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Facebook is removing access to 3rd party data. You should freak out – but only a little

Facebook is removing access to 3rd party data. You should freak out – but only a little. By now, most marketers utilizing Facebook ads have heard the news: third party data targeting options are on their way out. Specifically, this refers to the data that’s been provided by partners – including household incomes, offline purchase data, and…

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AdWords Bid Strategies

AdWords Bid Strategy Types Explained

Google AdWords offers 8 bid strategy types to determine what price your bids will be set at: Target Search Page Location Target CPA Target ROAS Target Outranking Share Maximize Clicks Maximize Conversions Enhanced CPC Manual CPC The first 7 are automated bid strategies, meaning AdWords will adjust your bids as that particular strategy’s algorithm sees…

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