Josh Becerra, Author at Augurian

What To Look For In A Digital Marketing Agency

Posted on February 4, 2021 by Josh Becerra

After spending a lot of time talking with perspective customers of Augurian, I’ve come to the realization that many prospects aren’t even sure what to look for in a digital marketing agency. So, I wanted to share my take on… Read More

Read Article

Adwords Salesforce Integration

Posted on June 15, 2016August 7, 2020 by Josh Becerra

Adwords Salesforce Integration Does your company use Salesforce? Are you advertising using AdWords? Would you like to correctly attribute which channel your leads and sales are coming from? If you answered “YES” to all of these questions, then you’ll be… Read More

Read Article

Augurian Welcomes New Manager of Paid Media, Derrick Turner!

Posted on May 23, 2016July 8, 2020 by Josh Becerra

We are thrilled to welcome Augurian’s newest team member, Derrick Turner! Derrick plays a very important role at Augurian as a Paid Media Manager. Derrick helps clients understand their own customers’ journeys and then optimize them to maximize business impact. He is responsible… Read More

Read Article

Google Analytics User Explorer Feature

Posted on May 19, 2016August 7, 2020 by Josh Becerra

Recently the Google Analytics User Explorer Feature was released. It’s a great new way for digital marketers to better understand and analyze individual user behavior. Basically each row represents a user and their associated metrics. This way you can begin… Read More

Read Article

We Are Augurian

Posted on May 6, 2016May 9, 2016 by Josh Becerra

As many of you know we launched our new company Augurian back in March of this year. Thanks to all of our clients, partners, colleagues, friends and family for attending our launch party at Day Block Brewing. One of the… Read More

Read Article

Attitude of Gratitude

Posted on November 19, 2015July 8, 2020 by Josh Becerra

grat·i·tude ˈɡradəˌt(y)o͞od/ noun the quality of being thankful; readiness to show appreciation for and to return kindness. We’ve been blessed in so many ways in 2015 and we would like to say thanks to all our clients, partners, friends and… Read More

Read Article

Optimizing Campaigns for the Holidays

Posted on November 19, 2015August 7, 2020 by Josh Becerra

Here are a 3 ways you can get more out of your Adwords campaigns- so you can crush it this holiday season! 1. Use the mobile bid adjustment simulator to optimize your mobile bids at the campaign level to see… Read More

Read Article

Holiday Shopping – in the Moment

Posted on November 19, 2015July 8, 2020 by Josh Becerra

Instead of never ending mall marathons, Google is finding that shoppers are doing their holiday shopping in the moments that they have throughout their busy daily lives. This type of shopping has led to shorter, more purposeful mobile shopping sessions.… Read More

Read Article

Leveraging Micromoments

Posted on June 18, 2015July 8, 2020 by Josh Becerra

A week or so ago we published a blog about Google Micromoments. This is a follow on blog that dives a little deeper into the subject and provides some links to more content that Google has been publishing about leveraging… Read More

Read Article

AdWords Upgraded URLs

Posted on June 17, 2015August 7, 2020 by Josh Becerra

This is a public service announcement. Starting on July 1st, all advertisers will need to start using AdWords Upgraded URLs in place of destination URLs. Here is a short video describing the benefits of AdWords Upgraded URLs If you haven’t… Read More

Read Article

Blog