Adwords Salesforce Integration Does your company use Salesforce? Are you advertising using AdWords? Would you like to correctly attribute which channel your leads and sales are coming from? If you answered “YES” to all of these questions, then you’ll be thrilled to learn about this new Adwords Salesforce Integration! Now you’ll be able to automatically…
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Augurian Welcomes New Manager of Paid Media, Derrick Turner!
We are thrilled to welcome Augurian’s newest team member, Derrick Turner! Derrick plays a very important role at Augurian as a Paid Media Manager. Derrick helps clients understand their own customers’ journeys and then optimize them to maximize business impact. He is responsible for connecting technologies, strategies, and talent in an organized and efficient manner. Derrick graduated with…
Google Analytics User Explorer Feature
Recently the Google Analytics User Explorer Feature was released. It’s a great new way for digital marketers to better understand and analyze individual user behavior. Basically each row represents a user and their associated metrics. This way you can begin to filter, sort and segment in ways that identify the most interesting and/or engaged…
We Are Augurian
As many of you know we launched our new company Augurian back in March of this year. Thanks to all of our clients, partners, colleagues, friends and family for attending our launch party at Day Block Brewing. One of the questions we were asked a lot at our launch party was: “What does Augurian mean?”…
Attitude of Gratitude
grat·i·tude ˈɡradəˌt(y)o͞od/ noun the quality of being thankful; readiness to show appreciation for and to return kindness. We’ve been blessed in so many ways in 2015 and we would like to say thanks to all our clients, partners, friends and family that continue to accompany us on this journey! Happy Thanksgiving!
Optimizing Campaigns for the Holidays
Here are a 3 ways you can get more out of your Adwords campaigns- so you can crush it this holiday season! 1. Use the mobile bid adjustment simulator to optimize your mobile bids at the campaign level to see how adjusting your mobile bids can help increase traffic to your mobile site. 2. Identify…
Holiday Shopping – in the Moment
Instead of never ending mall marathons, Google is finding that shoppers are doing their holiday shopping in the moments that they have throughout their busy daily lives. This type of shopping has led to shorter, more purposeful mobile shopping sessions. Here is some crazy data to back this up: – Shoppers now spend 7% less…
Leveraging Micromoments
A week or so ago we published a blog about Google Micromoments. This is a follow on blog that dives a little deeper into the subject and provides some links to more content that Google has been publishing about leveraging micromoments in these four particular areas: I Want To Go Moments I Want To Do…
AdWords Upgraded URLs
This is a public service announcement. Starting on July 1st, all advertisers will need to start using AdWords Upgraded URLs in place of destination URLs. Here is a short video describing the benefits of AdWords Upgraded URLs If you haven’t upgraded yet, read AdWords Upgraded URLs Guide. Also, here is a “Pro Tip” – pay…
Google Micromoments
Have you heard about Google Micromoments? Well, if you haven’t it is worth checking out some of the data and insights that lead them to conclude that “the intersection of consumer need and consumer context is at the heart of the mobile opportunity”. Here is the link to the research & here is the trailer…