Aligning Sales With Digital Marketing

“A lead only adds value to your business if they actually become business.” Your sales team should align with your digital marketing investments to drive the highest possible value to your business. In this video, Derrick Turner, Director of Services, explains more about how Augurian optimizes the alignment of sales and digital marketing investments. Video…

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Improving Communication

Improving Agency-Client Communication

In this session, Derrick talks about a framework for optimal agency-client communication. This framework is based on the L.E.A.P Framework created by Dr. Amador from Columbia University. If improving agency communication with clients is important to you, then this video on Leap and Reap will give you a simple framework to follow.   Transcription Derrick…

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bi-modal approach to paid media

Bi-Modal Approach to Paid Media

In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing campaigns for our clients. You’ll learn why carving out some budget, monthly, for experimentation can help uncover opportunities that could dramatically impact results.   Transcription Derrick Turner: Hello everybody. My name is…

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