Becoming Better Allies in 2020: How We’re Using the Lessons from AdFed’s Women’s Leadership Panel Late in 2019, we blogged about our experiences at AdFed’s Women’s Leadership Panel event. We included the perspectives of six Augur women who attended. At the close of that blog, we promised a sister piece covering the perspectives of Colin,…

What does it look like to work with an agency on a marketing analytics project? In this primer on web analytics for marketers, Augurian’s Analytics Manager, Megan Upperman, discusses: the value of investing in analytics services how to develop a measurement strategy for your business how to operationalize your marketing data Transcription Josh: Hi, this…

Do you know how if your marketing tech stack is GDPR compliant? Are you prepared for the new CCPA rules that go into effect on January 1, 2020? The California Consumer Privacy Act (CCPA) could spell trouble for unprepared companies across the U.S. – even more so than the EU’s General Data Protection Regulation (GDPR),…

Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that helps you make better business decisions. Full Video Transcription Hi, my name is Megan. I’m…

I just came back from a tech leadership conference for queer women and nonbinary people. I have to admit that on the plane ride there, I briefly worried that I could be walking into a Fyre Festival type situation. It just seemed too good to be true that it exists at all, and that my…