Do you know how if your marketing tech stack is GDPR compliant? Are you prepared for the new CCPA rules that go into effect on January 1, 2020? The California Consumer Privacy Act (CCPA) could spell trouble for unprepared companies across the U.S. – even more so than the EU’s General Data Protection Regulation (GDPR),…
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GTM Event Tag Setup: Better Taxonomy, Better Reporting
Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that helps you make better business decisions. Full Video Transcription Hi, my name is Megan. I’m…
Three Lessons from the Lesbians Who Tech Leadership Summit
I just came back from a tech leadership conference for queer women and nonbinary people. I have to admit that on the plane ride there, I briefly worried that I could be walking into a Fyre Festival type situation. It just seemed too good to be true that it exists at all, and that my…