A Primer on Web Analytics For Marketers

A Primer On Web Analytics For Marketers

What does it look like to work with an agency on a marketing analytics project? In this primer on web analytics for marketers, Augurian’s Analytics Manager, Megan Upperman, discusses: the value of investing in analytics services how to develop a measurement strategy for your business how to operationalize your marketing data Transcription Josh: Hi, this…

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