Increase Your AdWords Budget

Anytime someone tells us that we would be benefited if we spent a little more money on something; as humans we are very skeptical. Take for example the car sales person trying to sell you on the extended warranty option for your car. So when we find ourselves telling clients that it is time to…

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Google Mobile Friendly Test

Way back in May of 2013 I was asked to write a guest post on The Future of SEO along with 3 other experts. Here is the post. This is one of the few times in my life where I can say my “crystal ball” was right! In the post I talked about how Google…

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Successful Pi Day Ecommerce Strategy

Last Saturday was Pi Day 3/14/15! You know “Pi”, that mathematical constant that is the ratio of a circle’s circumference to it’s diameter. Totally geeking out here! Anyway, here is an example of a successful Pi Day ecommerce strategy we helped a client with: An ecommerce client decided to give a 31% discount on Pi…

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Duplicate Contents Effect on Organic Rank

Earlier this month we were discussing duplicate contents effect on organic rank with a client that is driving visitors to special landing pages which contain a lot of the same content that a general page on their website also contains. Now as a general rule we believe that dulicate content should be avoided if possible…

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Google Ranks Mobile Friendly Websites Higher

Almost every week we have someone ask us if Google ranks mobile friendly websites higher? Well, on Febrary 26, 2015 Google announced that starting on April 21st they will be expanding their use of “mobile-friendliness” as a ranking signal. They also said in their announcement that this will have significant impact on their mobile search…

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How Dynamic Search Ads Work

Over the past several months we have been giving Dynamic Search Ads in AdWords a try with a few of our client accounts. At this point we can safely say that 80% of the time they are helping us improve our average position, lower our cost-per-click and improve our click-through-rate. What this means is that…

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Why Connect Google Analytics to AdWords?

A lot of times when our team takes over a new Adwords account for a new client we find that they don’t have Google Analytics linked to their AdWords account. Linking Adwords to Analytics is extremely important. So this post will help answer the question: Why Connect Google Analytics to Adwords? The short and sweet…

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AdWords Affinity and In-Market Audiences

So you’ve got a display ad campaign running in AdWords. Give yourself a pat on the back. You’ve decided to really target your campaign by using placements – so your ads are only showing on sites that you believe are highly relevant to your business. Two pats on the back. But what if you were…

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