bi-modal approach to paid media

Bi-Modal Approach to Paid Media

In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing campaigns for our clients. You’ll learn why carving out some budget, monthly, for experimentation can help uncover opportunities that could dramatically impact results.   Transcription Derrick Turner: Hello everybody. My name is…

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