We’re often asked why we chose ‘Have Confidence’ for our tagline. At Augurian, we work with our clients to provide clarity and confidence in their digital marketing investments. Learn from Josh Becerra (VP of Strategy) and Colin Hirdman (President) how confidence plays a critical role in the way we operate as a digital marketing agency…
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What Is Closed Loop Analytics & Why Do I Need It?
From click to sale, closed loop analytics solves a problem digital marketers often face when developing strategies and analyzing results. In this video, Derrick Turner, Director of Services at Augurian, talks through some of the major benefits to using closed loop analytics, from determining what your budget should be to understanding where disruptions might arise…
Welcome Spencer Jahnke, Senior Manager – Paid Media
We are excited to welcome Spencer Jahnke to Augurian as Senior Manager, Paid Media! Spencer’s thoughtful and advanced approach to media ensures his clients achieve continued growth. He has an innate ability to connect with his clients and understand exactly what they need — he internalizes their goals and provides strategic recommendations designed to exceed them….
#Untapped Recapped: Four Lessons From AdFed’s 2019 Women’s Leadership Panel
Untapped 2019 Section by: Megan Upperman I recently had the privilege of attending AdFed’s Women’s Leadership Panel with a mixed-gender group of Augurs. For lack of better phrasing: it was awesome! My expectations for events like this are often relatively low. I consider myself a bit of a radical (thank you, Roxanne Gay) compared to…
Augurs on the Town – Episode 5 with Michael Weber
How well do your sales and marketing departments align? These teams often have different mindsets and incentives, but they must still come together to generate leads and drive revenue. In this episode of Augurs on the Town, we’re chatting with Michael Weber – CEO of Click360 – on harnessing the power of your sales and…
The Intersection Between SEO and Your Marketing Funnel
When SEO strategists overlook the journey of a buyer, they can miss out on opportunities to drive conversions for their clients. By understanding the intersection of SEO and your sales funnel, it’s possible to boost engagement at every level. In this video, Shinhee Son, Director of SEO at Augurian, talks through some of the most…
‘How I Work’ Episode 1 with Tom Kincheloe
In this first episode of Augurian’s SaaS Scoop series, ‘How I Work’, we’re chatting with Tom Kincheloe from SureSwift Capital. Tom tells us a little about where he’s seeing great returns on marketing dollars – and which tools he’s found most valuable for road-mapping SaaS customer success. Watch this video to find out more about…
Augurs On The Town: Episode #4 with Mark Coronna
Augurian’s Josh Becerra travels down to the beautiful Wisconsin countryside to chat about the evolving role of marketing leaders with Mark Coronna from Chief Outsiders. With a view of tranquil Lake Pepin, Mark shares his unique viewpoint on the evolving role of marketing leaders – including how CGOs and CMOs can champion growth and bring…
Welcome Brandi Palechek, Senior Analyst of Organic Search
We are excited to welcome Brandi Palechek to Augurian as Senior Analyst, Organic Search! Brandi is digital marketing professional with more than 18 years of experience developing and implementing integrated digital marketing strategies for both b2b and b2c companies in a variety of industries. Her areas of expertise include content management, social media and community…
Augurs On The Town: Episode #3 with Kevin Bauer
Curious about how Chief Marketing Officers (CMOs) can use data to adapt to change? In this episode of Augurs On The Town, Josh meets with Kevin Bauer from Kessel Digital at Stray Dog in North Minneapolis to chat about how marketing decisions can be informed by digital data to make a big difference in times…