Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with a BS in Marketing and a minor in Sustainability. Her past experience includes content creation,…
Blog
3 Digital Advertising Tactics Every B2B Company Should Use in 2018
Reaching new customers online can be a challenge for B2B companies in 2018. We’ve found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook remarketing is something every company should be using, not just B2B. Some B2B companies aren’t sold…
How To Track Quality Score Over Time With Supermetrics
One of the biggest factors in performance on your AdWords account is Quality Score. Quality Score is defined as Google’s rating of your advertising relevance on a scale of 1-10 based on the quality of your keywords, ads & landing page. Some think that other factors such as account history may play a factor as well. The…
Augurian Welcomes Jason Stempel as Senior Manager of Paid Media
Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh……tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, Jason is a humble industry veteran having fallen in love with Google Ad Words back in 2010. Prior to…
AdWords Bid Strategy Types Explained
Google AdWords offers 8 bid strategy types to determine what price your bids will be set at: Target Search Page Location Target CPA Target ROAS Target Outranking Share Maximize Clicks Maximize Conversions Enhanced CPC Manual CPC The first 7 are automated bid strategies, meaning AdWords will adjust your bids as that particular strategy’s algorithm sees…
Augurian Welcomes Two New Digital Marketing Coordinators
Augurian is excited to announce two new digital marketing coordinators as additions to our team – Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living in the Twin Cities since May 2014. She has an Associate’s degree from Normandale Community…
Google Chrome Cracks Down On All HTTP Websites – Is Yours Affected?
Google published big news last week, announcing that they will start to mark all HTTP sites as “not secure” starting in July 2018. This has been something they were slowly moving towards, but the change in July will affect all sites that are not HTTPS. Image Source: Google Security Blog Potential SEO Implications We consulted…
Contrarian AdWords Strategies: When Going Against The Grain Can Pay Off
When AdWords first launched in 2000, it had only 350 advertisers. It’s fun to imagine the opportunity and ease with which many could profit in such an unsaturated market. However, fast forward to today and the number of advertisers has ballooned to well over 1 million. With more demand has come higher cost-per-clicks, and more…
The Most Searched Topics On Google From 2017
Google’s annual “Year in Search” report gives us lots of insight into our search behavior in 2017. Not only is it very interesting to see the topics most frequently searched, but it can also help us understand topics and ideas that gain traction digitally. Here were some of the stand out topics from the report:…
An Overview of the PPC Marketing Funnel and Tactics To Approach It
There are various versions of the marketing funnel based on how you choose to map out your customer journey. For PPC purposes, we tend to look at it in 4 stages: awareness, consideration, decision, and retention. You can see in the graphic above how our various tactics fit into the PPC marketing funnel. What’s important…