We are excited to welcome Megan Upperman to Augurian as Senior Analyst, Organic Search! Megan is a subject matter expert in search engine optimization and an advocate for using data to tell compelling, validated stories. Her experience includes leading SEO teams at multiple organizations and working with sites as big as Target and as small…
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Meet Troy Van Leer, Our New Manager of Marketing Analytics
We are excited to welcome Troy Van Leer as our newest Augur! Troy joins Augurian as Manager, Marketing Analytics. He is a seasoned and respected expert in data analytics and measurement and has deep roots in digital marketing as an entrepreneur and innovator in our industry. Troy was born and raised in Minnesota, originally from…
Introducing Seth Epstein, Our Newest Augur in Organic Search
We’d like to welcome Seth Epstein to Augurian! Seth joins the Organic Search team as a Senior Analyst. Seth is born and raised in Minnesota, originally from Plymouth now residing in Minneapolis. He graduated in 2012 from Minneapolis College with an associate’s degree in Web Design and a certificate in Graphic Design. Since then, he’s…
Finding Work-Life Balance Through Travel
One of Augurian’s most important core values is: Balance Work-Life. Work Smarter. Live Better. Balance allows us to work smarter, and we live better when we have balance. One of the best ways to find balance and live better is to get out into the world and travel. Luis Vargas, Founder of Modern Adventure, said…
Augurian Welcomes Two New Hires in July
Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with a BS in Marketing and a minor in Sustainability. Her past experience includes content creation,…
3 Digital Advertising Tactics Every B2B Company Should Use in 2018
Reaching new customers online can be a challenge for B2B companies in 2018. We’ve found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook remarketing is something every company should be using, not just B2B. Some B2B companies aren’t sold…
How To Track Quality Score Over Time With Supermetrics
One of the biggest factors in performance on your AdWords account is Quality Score. Quality Score is defined as Google’s rating of your advertising relevance on a scale of 1-10 based on the quality of your keywords, ads & landing page. Some think that other factors such as account history may play a factor as well. The…
Augurian Welcomes Jason Stempel as Senior Manager of Paid Media
Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh……tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, Jason is a humble industry veteran having fallen in love with Google Ad Words back in 2010. Prior to…
AdWords Bid Strategy Types Explained
Google AdWords offers 8 bid strategy types to determine what price your bids will be set at: Target Search Page Location Target CPA Target ROAS Target Outranking Share Maximize Clicks Maximize Conversions Enhanced CPC Manual CPC The first 7 are automated bid strategies, meaning AdWords will adjust your bids as that particular strategy’s algorithm sees…
Augurian Welcomes Two New Digital Marketing Coordinators
Augurian is excited to announce two new digital marketing coordinators as additions to our team – Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living in the Twin Cities since May 2014. She has an Associate’s degree from Normandale Community…