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Growth Is The Name Of The Game
Its really hard to be a SaaS Marketer in this day and age. Marketers are being held accountable for more and more. Growth is the name of the game in SaaS and the faster you're moving up and to the right - the better!
We’ve Gotta Own It
With organizations looking to marketers to drive growth - savvy SaaS marketers are navigating relationships with numerous stakeholders - from Sales to Customer Support to the C-suite.
As marketers we must:
- Manage expectations
- Delineate accountabilities
- Command respect for our work
- Own our area of expertise
How SaaS marketers feel about overall organizational alignment around goals and growth.
How SaaS marketers feel about their organizations testing and experimentation mindset.
How SaaS marketers feel about their data acquisition, data hygiene and the way data is used within the organization.
Where are SaaS marketers plan to increase or decrease their investments in 2022?
SaaS leaders and companies that are excelling are:
1 – aligning on goals
2 – testing new strategies and tactics
3 – highly reliant on data and analytics
4 – collaborating effectively across departments