Optimizing Campaigns for the Holidays

Here are a 3 ways you can get more out of your Adwords campaigns- so you can crush it this holiday season! 1. Use the mobile bid adjustment simulator to optimize your mobile bids at the campaign level to see…

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Holiday Shopping – in the Moment

Instead of never ending mall marathons, Google is finding that shoppers are doing their holiday shopping in the moments that they have throughout their busy daily lives. This type of shopping has led to shorter, more purposeful mobile shopping sessions.…

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Leveraging Micromoments

A week or so ago we published a blog about Google Micromoments. This is a follow on blog that dives a little deeper into the subject and provides some links to more content that Google has been publishing about leveraging…

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AdWords Upgraded URLs

This is a public service announcement. Starting on July 1st, all advertisers will need to start using AdWords Upgraded URLs in place of destination URLs. Here is a short video describing the benefits of AdWords Upgraded URLs If you haven’t…

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Google Micromoments

Have you heard about Google Micromoments? Well, if you haven't it is worth checking out some of the data and insights that lead them to conclude that "the intersection of consumer need and consumer context is at the heart of…

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Increase Your AdWords Budget

Anytime someone tells us that we would be benefited if we spent a little more money on something; as humans we are very skeptical. Take for example the car sales person trying to sell you on the extended warranty option…

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Google Mobile Friendly Test

Way back in May of 2013 I was asked to write a guest post on The Future of SEO along with 3 other experts. Here is the post. This is one of the few times in my life where I…

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