3 LinkedIn Advertising Tips

In September LinkedIn released its Spotlight on Best Practices: An Insider's Guide to Effective LinkedIn Campaigns. The guide is full of great LinkedIn campaign best practices, examples of successful campaigns and tips on how to best leverage LinkedIn - primarily for B2B…

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Product Ratings on Google Shopping

These days if you read any consumer review survey you'll find that consumers trust online reviews almost as much (and in some cases more) than personal recommendations. So, if you've got products you are selling on Google Shopping it is…

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Google Merchant Promotions

You know what they say: “A picture is worth a thousand words.” That is why Google Shopping Campaigns have become such a favorite tactic for e-commerce advertisers to get their products in front of prospective shoppers. These campaigns give online…

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Trigger Ads Based On Weather

Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell? Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting…

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Google’s Local Inventory Ads

Google’s Local Inventory Ads

Imagine eating a quick lunch at a restaurant patio while searching Google on your mobile device for a new pet toy for your favorite four legged friend. You find a cool toy via Google shopping and all the sudden you're…

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LinkedIn Conversion Tracking

LinkedIn Conversion Tracking

LinkedIn Conversion Tracking is a long awaited update that was recently announced!  It basically works the same as other conversion tracking scripts. First you need to add a small piece of Javascript code to your website. Like the Facebook and…

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Google Mobile Ad Innovations

Google mobile ad innovations are coming faster and faster these days. This is obviously in recognition of the fact that we now live in a mobile-first world. If you need a visual to help you wrap your head around what…

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Which PPC Metrics Really Matter?

Many car models come in different trim levels. For example many Toyota models come in LE, XLE, or Limited - every time you move up a trim level your vehicle will come with a bunch of new features and benefits. So, what…

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Recap :: Augurian Open House

Recap :: Augurian Open House

Last night we held our Open House! Thanks to all of our clients, partners, colleagues, friends and family that attended. Here are are few of the pictures from the evening: Pre-party antics!   Party Time!    

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Adwords Imported Call Conversions

Adwords imported call conversions were just announced today. Up until now the only way you could attribute call conversions through Adwords was by call length. Well, not anymore. With Adwords imported call conversions you just need to track call details like:…

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