LinkedIn Conversion Tracking

LinkedIn Conversion Tracking

LinkedIn Conversion Tracking is a long awaited update that was recently announced!  It basically works the same as other conversion tracking scripts. First you need to add a small piece of Javascript code to your website. Like the Facebook and…

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Google Mobile Ad Innovations

Google mobile ad innovations are coming faster and faster these days. This is obviously in recognition of the fact that we now live in a mobile-first world. If you need a visual to help you wrap your head around what…

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Which PPC Metrics Really Matter?

Many car models come in different trim levels. For example many Toyota models come in LE, XLE, or Limited - every time you move up a trim level your vehicle will come with a bunch of new features and benefits. So, what…

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Recap :: Augurian Open House

Recap :: Augurian Open House

Last night we held our Open House! Thanks to all of our clients, partners, colleagues, friends and family that attended. Here are are few of the pictures from the evening: Pre-party antics!   Party Time!    

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Adwords Imported Call Conversions

Adwords imported call conversions were just announced today. Up until now the only way you could attribute call conversions through Adwords was by call length. Well, not anymore. With Adwords imported call conversions you just need to track call details like:…

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New AdWords Price Extensions

Have you ever wanted to know the price of a product or service and turned to a Google search for your answer? Of course you have! Up until now you normally would have to find the manufacturer or service provider's…

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Growth in Ad-Blocking Software

Have you been paying attention to the growth in ad-blocking software? Have you thought about how this might shape your digital marketing strategies in the future? A number or articles have been written about how Ad-Blocking software is slowly becoming…

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Google’s New Customer Match for Shopping

If you ask most businesses who their best customers are - the answer will most likely be "repeat customers"! That's right loyal customers are an engine that can drive business success. For awhile now, Google has allowed businesses to target…

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Adwords Salesforce Integration

Adwords Salesforce Integration Does your company use Salesforce? Are you advertising using AdWords? Would you like to correctly attribute which channel your leads and sales are coming from? If you answered “YES” to all of these questions, then you’ll be…

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