B2Bs Must Be Aware of IE8 Traffic

Way back in March of 2009 a web browser developed by Microsoft - Windows Internet Explorer 8 (IE8) - was launched. In January of this year Microsoft announced that they would no longer provide security updates or technical support for…

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Do Popups Hurt Rankings?

Do popups hurt rankings? A question that as of January 10th 2017 has a definitive answer - YES! As the internet has evolved, so have marketing strategies. Popups first came on the scene in the late 1990's and quickly evolved…

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Power of LinkedIn Showcase Pages

Many B2B marketers understand that the more you can connect your content with a particular audience's interest the better positioned a company is to build a relationship with them and generate better, higher quality leads. One way to do this…

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A/B Testing on LinkedIn

In their Spotlight on Best Practices: An Insider's Guide to Effective LinkedIn Campaigns - LinkedIn published a number of awesome examples of how you can significantly improve results by A/B testing on LinkedIn. No matter how data-driven your marketing strategy…

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3 LinkedIn Advertising Tips

In September LinkedIn released its Spotlight on Best Practices: An Insider's Guide to Effective LinkedIn Campaigns. The guide is full of great LinkedIn campaign best practices, examples of successful campaigns and tips on how to best leverage LinkedIn - primarily for B2B…

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Product Ratings on Google Shopping

These days if you read any consumer review survey you'll find that consumers trust online reviews almost as much (and in some cases more) than personal recommendations. So, if you've got products you are selling on Google Shopping it is…

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Google Merchant Promotions

You know what they say: “A picture is worth a thousand words.” That is why Google Shopping Campaigns have become such a favorite tactic for e-commerce advertisers to get their products in front of prospective shoppers. These campaigns give online…

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Trigger Ads Based On Weather

Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell? Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting…

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Google’s Local Inventory Ads

Google’s Local Inventory Ads

Imagine eating a quick lunch at a restaurant patio while searching Google on your mobile device for a new pet toy for your favorite four legged friend. You find a cool toy via Google shopping and all the sudden you're…

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