8 Companies Getting Outbid On Branded Search Keywords

8 Companies Getting Outbid On Branded Search Keywords

  • March 23, 2017
  • SEM

One of the more controversial topics of paid search advertising is bidding on competitor brand name keywords in Google Adwords. Some have argued that this is a violation of trademark laws, however, courts have held up that it is generally okay as long as you are not trying to deceive the user. Though it is likely fine as long as you follow those guidelines, know that plenty of thought-leaders give caution to competitor brand bidding. With that in mind, let’s take a look at 10 companies that are currently getting outbid on their own brand keywords, and see if we can find any interesting strategies.

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5 Ways Voice Search Is Affecting Your Brand

5 Ways Voice Search is Affecting Your Brand

Google, Amazon, Microsoft, IBM and many more companies have all recently entered the smart personal assistant market. With products such as Alexa that allow users to search the web with voice commands, these companies have pioneered a new way for people to search. These products are continuing to grow in popularity, so brand managers need to be aware of how voice search can impact their business.

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Meet Augurian’s New Intern

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Top digital marketers pay a lot of attention to the online customer journey - developing specific metrics that help track and measure their effectiveness in each stage of this journey. However, sometimes there are gaps that are difficult to quantify.…

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Digital Marketing KPIs: What Really Matters

When it comes to digital marketing KPIs, a lot of marketers find themselves asking the question - "What really matters?"   Digital Marketing KPIs: What Really Matters Recently we've been having a lot of internal conversations and reading about what…

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SEO Website Migration Strategy Guide

Your Guide to Creating a Bulletproof Website Migration SEO Strategy A website migration is one of the most challenging tasks to complete. From discovering the nuances of transferring from one platform to another, to minimizing the loss of severe SEO…

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